Building 001
The prototypes, materials, decisions and mistakes behind our first product. Written while we make it — alongside notes on people who became exceptional quietly.



The first sample
What arrived, what was wrong with it, and what we kept.
Why wide
How the proportion was decided, and how wide is too wide.
Finding the right black
Several blacks looked identical on screen. One held its depth in daylight.
Prototype 03 wasn't wide enough
The leg looked right on the table and wrong on a person.
The architect
Thirty years of buildings, and almost nothing written about him.
The chef
Twelve tables, no sign on the door, booked for a year.