Designed for Nobody

Story

Designed for Nobody

Nobody isn't invisible. Nobody isn't unsuccessful. Nobody isn't someone without ambition.

Nobody simply doesn't need strangers to tell him what he's worth.

Confidence is built. Through work. Mistakes. Experience. Failure. Achievement. Time. Eventually there is less left to prove.

Man in the 001 Wide Trouser waiting alone in a dark stone hotel lobby

Late — hotel

Presence without asking for attention.

We believe clothing can work the same way.

No giant logos. No unnecessary decoration. Just proportion, material, construction and detail.

Side profile of the 001 Wide Trouser
The cut
The complete 001 silhouette worn in the city at night
Worn

Origin

We couldn't find them.
So we made them.

We wanted trousers that were wide without looking sloppy. Comfortable without looking casual. Built around a strong male silhouette.

We couldn't find them. So we made 001.

Shop 001
Black trouser prototype, pattern pieces and tools on a concrete worktable

Prototype — studio

One product, made properly. When the next one is ready, it will be here.

Building 001